Head Of Marketing

Head Of Marketing

Axcera are actively seeking a strategic, creative, and results-driven Head of
Marketing to lead our marketing efforts and propel Axcera.io’s brand to new heights.
As a key member of the leadership team, you will be responsible for developing and
executing a comprehensive marketing strategy that drives brand awareness, user
acquisition, and revenue growth. This role requires a visionary leader who can
balance high-level strategy with hands-on execution, fostering collaboration across
departments to achieve our business objectives.

Key Responsibilities

  • Strategic Leadership: Develop and implement a marketing strategy aligned with
    Axcera.io’s vision, goals, and growth targets.
  • Brand Management: Strengthen the Axcera.io brand identity and positioning in the
    sports betting and technology sectors.
  • Performance Marketing: Oversee digital marketing campaigns, including SEO, SEM,
    PPC, email marketing, and social media, ensuring optimal ROI.
  • Content Strategy: Drive the creation of high-quality, engaging content that resonates
    with our target audience and supports lead generation efforts.
  • Partnerships and Collaborations: Identify and establish strategic partnerships to
    expand our reach and enhance our market presence.
  • Market Analysis: Conduct market research to stay ahead of industry trends,
    competitor activities, and customer needs.
  • Team Leadership: Build, mentor, and lead a high-performing marketing team,
    fostering a culture of innovation, collaboration, and accountability.
  • Analytics and Reporting: Utilize data-driven insights to measure campaign
    effectiveness, track KPIs, and optimize strategies for continuous improvement.
    Budget Management: Manage the marketing budget, ensuring resources are
    allocated effectively to achieve maximum impact.

Requirements

Education: Bachelor’s degree in Marketing, Business, or a related field. A master’s degree is a plus.
Experience: 7+ years of experience in marketing roles, with at least 3 years in a leadership position, preferably in the tech or gaming industries. Previous experience taking overall responsibility for creating and executing a comprehensive marketing plan. Experience in communication with stakeholders, ensuring alignment and transparency across initiatives.
Industry knowledge and experience is highly preferred.
Skills: Proven expertise in digital marketing, brand strategy, content creation, and analytics.
Leadership: Strong leadership and team-building skills, with a track record of managing and developing marketing teams.
Analytical Thinking: Exceptional ability to interpret data and translate insights into actionable strategies.
Communication: Excellent written and verbal communication skills, with the ability to craft compelling messaging for diverse audiences.
Creativity: A visionary mindset with the ability to think outside the box and drive innovative marketing initiatives.
Collaboration: Strong interpersonal skills to work effectively across departments and with external partners.

Why Join Axcera.io?

  • Be part of a fast-growing, innovative company at the forefront of proprietary trading
    technology.
  • Collaborate with a passionate and talented team dedicated to making an impact.
  • Enjoy opportunities for professional growth and development in a dynamic industry.
  • Flexible and inclusive work environment. The position is fully remote

Apply for the position

If you are a passionate Head Of Marketing, we invite you to apply and be a key contributor to our exciting journey!

 

Apply to career@axcera.io

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