From June 17–19, Axcera attended the iFX EXPO International 2025 in Limassol, Cyprus, where fintech, online trading, and prop trading leaders gathered for one of the industry’s most anticipated networking events. With over 150 global brands and thousands of decision-makers in attendance, the expo once again delivered on its reputation as a hub for high-impact discussions and strategic connection.
Why We Attended
Axcera joined the expo as strategic listeners. Our goal was to engage with prop firms, brokers, and technology providers to understand what they need next from their infrastructure. We focused on building relationships, exchanging insights, and validating where the market is headed.
“We are attending iFX EXPO to have focused conversations with firms who are serious about growth. This is an opportunity to listen, learn, and share what we are building to help prop firms move faster, operate smarter, and stay fully in control.” – Herman Shaho, CTO, Axcera
During the three-day expo, every encounter informed our understanding of client priorities. For example, interest was high in automating routine tasks and reducing manual overhead. Axcera demonstrated that our modular platform automate operational workflows without adding complexity, helping back offices run more efficiently.
Users saw how we can unify systems so that account management, trading, and payouts live in one place. The team showed real-time dashboards where founders and partners can monitor payout schedules and affiliate commissions with precision. In short, Axcera’s presence was about learning directly from firms and showing how infrastructure can adapt to unique business models.
Conversations That Mattered
Throughout the event, our team met with existing clients, prospects, and partners to discuss real challenges and opportunities. The most pressing needs centered around:
- Back-office automation: Reducing manual overhead through task automation for account management, compliance, and reporting.
- Affiliate and payout program control: Unifying trader and partner payouts for better visibility and operational efficiency.
- Real-time risk management: Enabling scalable, cross-asset risk controls that adapt instantly as firms grow.
- Multi-asset infrastructure: Supporting diverse trading environments, including FX, futures, crypto, equities and stocks, on a single, unified platform.
Our leaders and staff came away energized. Herman Shaho stressed that the expo validated Axcera’s direction in focusing on automation and control. Business Development Manager Carlos Luque commented on the breadth of interest:
“Meeting with brokers and prop firms here reinforced how critical flexible, scalable infrastructure is. These conversations confirmed that firms want fast, compliant, and customizable growth.”
Kaho Chan, our Client Success Partner added:
“Every discussion gave us fresh insights into traders’ needs. Hearing about their challenges with payouts, affiliate workflows, and risk management helps us sharpen our solutions.”
These quotes underscore that Axcera’s attendance was about building relationships and refining our platform in line with real-world demands.
“Meeting with so many forward-thinking brokers and prop firms reinforced how critical flexible, scalable infrastructure is.” – Carlos Luque, Axcera Business Development
“Every discussion gave us fresh insights into traders’ needs, especially around automation and control.” – Kaho Chan, Axcera Client Success Partner
Strategic Takeaways
The expo also advanced several strategic discussions that are now moving forward. Key areas of interest included:
- Faster evaluation program setups: Firms want to spin up trader challenges fast. Axcera’s evaluation tools and program templates drew strong interest.
- Customizable dashboards: Founders, compliance officers, and operations teams are asking for single-view dashboards to track trading activity, risk exposure, and payout workflows. Axcera’s unified interface and automation was a major point of engagement.
- Open APIs and integrations: Nearly every conversation included a request for seamless platform integration. Axcera’s API-ready architecture is designed to connect with third-party tools and legacy systems, enabling fast automation and data flow.
Looking Ahead
Looking ahead, we are following up on each conversation. Several partnerships are now in discussion, from quick pilot programs with prop firms to integration projects with brokers. Axcera will continue to support this community by refining our automation and risk tools based on the feedback received.
Contact Us for a Demo
We encourage any interested firm to experience Axcera’s platform firsthand. As we say: “Experience the power of our state-of-the-art prop firm software firsthand. Request a demo today and discover the innovative features designed to enhance performance and collaboration.” To schedule a personalized demo, click here. We look forward to helping your firm grow with confidence.
